Matapaki Ka Tahi
Communicate. Consent. Always
In collaboration with Ara Te Pukenga, University of Canterbury, Lincoln University and ACC, I had the privilege to be the designer and creative lead for this widespread consent campaign.
The aim of this campaign was to increase awareness and educate students about consent, what consent means and the different ways it can be shown. With such an important topic,I was honoured to work alongside Meg Neils (Learner Advisor – Ara) and Sophie Bailey (Sexual Harm Prevention & Response Lead – UC) to create the campaign from the ground up and convey messaging around the topic of consent in a way that is relatable and interesting to university students. I designed and created the characters that convey the messaging, as well as multiple sets of posters, correlating social media tiles as well as digital signage for university spaces.
